The company’s unlimited MMM platform enables users to run unrestricted models, leverage unlimited users, and conduct dynamic what-if scenario planning – all within a fast, intuitive, and privacy-compliant environment.

Arima’s platform is powered by the Synthetic Society, a privacy-by-design database that statistically mirrors real-world consumers using over 10,000 attributes from trusted sources, including census data, market research, mobility patterns, and purchase behavior. This allows marketers to measure marketing performance, generate deep consumer insights, optimize cross-media plans, and visualize trends with interactive maps – all in one place.