Problem

Businesses want unified customer profiles and yet are limited by privacy laws. This makes understanding their customers very difficult.

Solution

The Synthetic Society by Arima is a synthetic digital twin that mirrors real-world behaviors, habits, and decisions across global individuals. It’s privacy-safe, statistically rigorous, and built to power simulations, audience insights, modeling and testing at scale.

Features include:

• Synthetic Society (A synthetic digital twin of the global population)
• Marketing Mix Modelling (Synthetic Society supported marketing optimization, attribution, and sales forecast)
• InstaPoll (Synthetic Society & LLM supported instant polling tool)
• Location Intelligence

Traction

• 70 customers and 4.2m USD ARR

Business model

• SaaS